Recession has once again asked a fundamental question for marketers: Is it the best time to market more and increase sales or is it the time for showing restraint and controlling the marketing budget. Nevertheless, while the answer to...

The year 2011 can be summed up in what Wael Ghonim said –“It’s a mistake of every one of them in power who doesn’t want to let go for it”. 2011 was a tumultuous year. It was difficult to...

The recent launch of Bajaj RE60, the four wheeler from Bajaj Auto, points in one direction - in India, the low cost car segment still seems lucrative.  It would have been much easier to accept that low cost cars...

"Cigarette smoking is injurious to health"- The tag line is quite common on any cigarette pack being sold in India. To add to it, the packet also bears an image that should scare most smokers. However, the question is...

  Australia- once regarded as a territory out of bounds is today the heartthrob of Indian infrastructure and mining companies as it provides an invaluable bounty of natural resources along with transparent government regulations and culture. Indian companies like Adani...

The year 2011 was not a great year for the Indian economy. The year started with robust projections of 8.5% growth in GDP, however by year end the figure has been revised to 7%. To make matters worse, political...

India, not by plans but by default is a mixed economy often leading to a conflict between what the state and the corporate demand. One of the many decisions resting with the government is that of taxation. Indian agricultural...

Unorganized retailing is by far the prevalent form of trade in India – constituting 95% of total trade, while organized trade accounts only for the remaining 5%. Out of this organized and unorganized retail almost 60% of the household...

Innovation is the key when it comes to increasing your market share in this highly competitive market, especially when competitors are already on their heels or roping in a totally new market with the introduction of a new idea/product....

The definition of Management has changed over the years.According to Peter Drucker, “A manager is responsible for application and performance of knowledge.” Perhaps, the most apt definition for management in the present era concerns managing people around you- by...