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Are Loyalty Programs viable ?
What exactly is loyalty? Can it be described as a habit of using the same products or services over and over again? But is it exactly a habit? For instance, consider the example of Samsung mobiles- at one point of time, no one felt it can ever match giants like Nokia, however today it is compared with the likes of […]
Ram Prasad , TEDxNMIMSBangalore 2014
We want to improve our decisions & influence others decisions. We have been fed a version that we are rational, logical beings and in control of our decisions. What if this sin’t fully true? We have a better chance of solving complex behavioural challenges if we understand what really drives our behaviour. Ram Prasad is a co-founder of Final Mile […]

























