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Brand Destruction – A Monster for marketer !
In an aspiration to reach millions, marketers should be focussed and wary of the fact that it can also become a bane and act against their favour. Brand destruction, which prominently results from failure of an organization to live the brand which it has created, could be otherwise avoided if organizations use social media effectively and plans themselves for the […]
Political Consultants: The Masquerade Strategist
We have heard the story of Chanakya who played crucial role in the establishment of the Maurya Empire. He served as the chief political consultant to both Emperors Chandragupta and his son Bindusara. The term ‘political consulting’ came into picture way back in 1930, when Mark Hanna, developed whole political campaign for President William McKinley. Later in 1933 Leone Baxter […]

























