The recent ongoing period of recession has shown the world two simple things- the evergreen importance of liquidity and...
Blog
Often new companies have a tendency to expand their business once they taste success in their local market. It...
When retailing initially started, it was simply all about selling. But since someone started selling and making profits, others...
Well the knock- out punch for any product comes from none other than the knock off.(sounds rhyming right!). Well...
In today’s fast moving globalized world, it doesn’t take time for a good idea to spread or for a...
“FREE” is perhaps the most popular word any consumer looks forward to with eagerness. In pure terms of definition, it...
Quite a basic idea really… but is it so?? What exactly is marketing? One of the definitions of marketing...
What is the Paradox? Well the idea in this post is very simple. How basically are products defined? One...
Simple question. Most of the readers here definitely knows what a brand is. I believe it is something due...
Stereotypes!! Its never a good thing to build stereotypes but still we do! Lets see what image a marketing...
So you finally made it! A great product, A great marketing campaign and people recognize your brand. They do come to...
The ultimate marketing? What can that be? Well it is none other than the consumer’s favorite four letter word “Free”. The...