Ever thought of decoding corporate learnings through the world of 64 squares? This talk signifies the analogy between people and chess pieces.
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IIM Calcutta Placements 2015: Finance Sector sees 100+ Offers
IIM Calcutta has successfully closed the placements for the MBA class of 2015 within 2.5 days. Known as one of the finest B-schools in the country, IIM Calcutta once again proved its mettle when it came to stellar placements. Roles & Recruiters BFSI 100+ offers were made by the BFSI Sector. 22 front-end Investment Banking/PE/VC roles. Exclusive roles were offered by […]
Dissecting the Appeal behind Advertisements that have Gone Viral in India
Success in branding and advertising is something that is rooted in psychology. It is about appealing to the right emotions, playing on feelings and triggering interest in the target market. No matter how much one dwells on the theory of advertising and branding, there is no denying the fact that an “appealing” ad is one that gets everything right if […]
