Ever thought of decoding corporate learnings through the world of 64 squares? This talk signifies the analogy between people and chess pieces.
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Marketing to Millennials – How to succeed ?
Millennials have captured the world’s imagination. Often called Gen Y, researchers identify millennials as those born between early 1980s and early 2000s although there is no clear definition yet. Millennials have confounded recruiters, marketers and even politicians. This article looks at some of the lifestyle preferences of Generation Y and how it is forcing marketers to reposition their brands and […]
