Vivek Chaturvedi is a life-long seeker of the extra-ordinary, finding most things ordinary to be mori-bund and as per-form. Through Un-performing, actively since 2003, he has begun to express his findings through spoken word, music, design and principally by being, fully. According to him, Un-per-formance is the road to true self-expression. He is also the world’s first self-proclaimed more-on!

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Petrol Pumps in India : Problems and Prospects

“Petrol pumps are one of the most profitable business with good returns” is a general perception among significant proportion of total population in India. However, petrol pump profitability has been transformed dramatically over the past decades. Those days are gone when the owners of these pumps were satisfied with decent earnings. The service sector constitutes a major portion of India’s […]

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Ambush or Anguish ?

Imagine you put in a lot of effort and mighty amount of time to write an article! And imagine how it would feel, if someone plagiarizes or claims credit for the same? The same situation, when happens in business, in terms of marketing, involving plenty of money is called ambush marketing. In other words, Ambush marketing is a form of […]

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