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How does discount strategy work in hyper competitive markets?
In a hyper competitive market where the basic feature of almost all the products is the same, the focus inevitably shifts to price. Price is an important vehicle for capturing customers from the rival product’s consumer base. It also becomes an important source for penetration of new segments. A consistent and sustained marketing on price inevitably generates expressions from consumers […]
IMM Comics: The Case Study of MBA Life
Case studies are a preferred medium of teaching in B-schools. But is the life of an MBA guy anything less than a case study? IMM Comics presents a short comic strip on it!! What do you feel? Is this your story as well? Tags: case study MBA mbalife

























