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The 70 crore re-branding : The Frooti Life Campaign
Parle recently launched the all new Frooti – It’s iconic brand in an all new avatar. For this purpose, Parle had hired Sagmeister & Weish to design its new campaign for targeting the youths. The reality, though, is it really worth it? Frooti is more like a legacy brand in the same league as Maggi. In fact the name Frooti […]
Telecom Industry: From Product- Selling to Service- marketing and beyond
Telecom industry has come a long way. Gone are the days when a one minute call would cost Rs. 16/-. Gone are the days when SMS was considered a addon only for the educated class. Gone are the days when GPRS was a service hardly anyone knew. And, gone are the days when service was considered merely a 7 letter […]

























