In the mid 80s, lots of companies went for vertically integrated setups.The main criteria for this choice was to...
In today’s world, coming to a consensus on any term is very difficult, especially when it is a...
These days a lot of emphasis is being laid on Corporate Social Responsibilities (CSR). Moreover if you are in...
The recent ongoing period of recession has shown the world two simple things- the evergreen importance of liquidity and...
Often new companies have a tendency to expand their business once they taste success in their local market. It...
When retailing initially started, it was simply all about selling. But since someone started selling and making profits, others...
Well the knock- out punch for any product comes from none other than the knock off.(sounds rhyming right!). Well...
In today’s fast moving globalized world, it doesn’t take time for a good idea to spread or for a...
“FREE” is perhaps the most popular word any consumer looks forward to with eagerness. In pure terms of definition, it...
Quite a basic idea really… but is it so?? What exactly is marketing? One of the definitions of marketing...
What is the Paradox? Well the idea in this post is very simple. How basically are products defined? One...
Simple question. Most of the readers here definitely knows what a brand is. I believe it is something due...