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<p style=”text-align: left;”>Our aim is to 1. Attract angel investors for the social network 2. Sell the product to the target users and 3. Train the marketing team and provide them with resources.</p>
To achieve the first goal. We need to make a detailed plan of what we proposed to make including all details about our goals, what we propose to develop- whether it is an app based platform or a web platform or both, who are we targeting- their demographic, geographical location and identify other constraints.It should also indclude the proposed budget of the social network and duration it will take to complete it. The plan should also include its Strength, Weakness, Opportunities and Threat analysis. Then this detailed plan should be presented to all the potential angel investors.To market this product extensive media advertising , use of online advertising services like Google Adwords for search, dosplay and video advertising could be used, referral benefits could also be provided. Use of email advertising to the smarts band users could also be used to promote the new product.
As the marketing team is new, the resources that are needed should be identified and proper training to the marketing team to make them equip with latest technologies should be provided.
@ akanksha – Liked the part that you highlighted the steps to be taken. Overall its a good way to present the case. Nice analysis. What you could have done better is added some numbers to go ahead with it. You could have assumed some X figure to be raised and how you planned to generate revenue.
Impressive @ Preksha. Liked your approach of devising short term and long term goals. Well constructed and nicely presented. +4
@ akanksha – Liked the part that you highlighted the steps to be taken. Overall its a good way to present the case. Nice analysis. What you could have done better is added some numbers to go ahead with it. You could have assumed some X figure to be raised and how you planned to generate revenue.
+ 3 for the effort
Xian Inc is a new company overall. To stabilise this, there are so many measures that needs to be taken.
First of all, the company needs more capital. We need to have clear idea and future goals to approach the investors. Using smart band as a pilot project can convince them. Once we are able to convince them about our goal, we are good to receive payments.
Moreover, the company is aiming to create a social network like Facebook and Twitter.Everyone knows how popular these are. For us to be more successful than them, we need to create a platform which is more user friendly, stable, faster and interesting. So we need to have clear cut idea about how to make this happen. If the platform is rolled out and there are so many bugs, people will be least interested.
Next we need more employers. We need to attract the resources in a smart and intelligent manner. For eg., this is the b school interview season and everyone are gearing up to travel different places for interviews. In such a case, I have seen many small startups advertising on social media regarding the discounts that they can offer regarding hotel rooms.This is a good marketing idea which helps both sides. Similarly we need to acquire resources by providing them lucrative offers and confidence regarding the company.
The initial marketing can be done using the smart band.
For the company to be successful in the long run, cooperation and team work is more important!
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