Ever wondered how would a blind man play cricket? Ever thanked a person for listening? Ever listened to silence? The talk gives immense scope to listening and how to revive the art of listening…
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Marketing to Rural India – A challenging prospect
“……..I would say if the villages perish, India will perish too. It will be no more India….” Mahatma Gandhi…….In “Harijan” dated: 29th August, 1936 The need and significance of developing rural India can aptly realized from this historic statement made by Gandhiji, way back in 1936 which clearly advocated for the fact that the only way to ensure a holistic […]
The knock- out
Well the knock- out punch for any product comes from none other than the knock off.(sounds rhyming right!). Well he is undoubtedly the villain in your product lifecycle curve and is responsible for your maximum sales loss. But incredibly the knock offs display certain characteristics common to all sectors: 1. Your ex-vendor: You were the one who outsourced your product to him to make […]
