Ever thought of decoding corporate learnings through the world of 64 squares? This talk signifies the analogy between people and chess pieces.

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Measuring the Impact of Social Media Marketing !

Abstract Most companies these days are taking the social media marketing route. They invest a lot of time, money and efforts in it and yet feel lost. This mostly happens because they fail to quantify the effectiveness of their campaign. This article proposes a Four-Point model to measure the impact of social media marketing by capturing various elements like exposure, […]

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10 people to look out for in office

The 10 characters you will find in every office: The Big shot– Generally the team leader, he’s the one who has brought the team to this level. Does like it when people say good about him and has little tolerance for criticism. He has seen all the days good and bad, so has plenty of experience to take correct decisions. The […]

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