Emotions are pre-lingual and the words we make up along the way are only the best approximation of them. New words come in all the time, then where do all the old ones go?
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Are Loyalty Programs viable ?
What exactly is loyalty? Can it be described as a habit of using the same products or services over and over again? But is it exactly a habit? For instance, consider the example of Samsung mobiles- at one point of time, no one felt it can ever match giants like Nokia, however today it is compared with the likes of […]
Domination, Newsletter – DOMS, IIT Roorkee Jan 2015
Dear Readers, We hope you all enjoyed our previous edition. As the freezing chill of winter is passing and cool breeze of spring is coming along, we bring you another thought provoking edition of DoMination. This edition features a number of articles from a diverse range of topics such as Governance, Marketing and Economy. The cover story for this edition […]
