Emotions are pre-lingual and the words we make up along the way are only the best approximation of them. New words come in all the time, then where do all the old ones go?
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How to manage the Theory X manager ?
Santosh, a promising young professional, fumes and vents his frustration on the accelerator as he speeds home earlier than usual from work. He has had a real bad day.A new initiative for which he has been working day and night for two whole weeks has been blown to smithereens in front of senior colleagues by his tyrannical boss, fondly referred […]
Branding Strategy of Pepsi
Understanding the branding strategy of Pepsi goes beyond the listing of a set of steps which can effectively summarize their strategy. The entire strategy revolves around the company’s response to the changing dynamics of consumer psychology. This article makes an attempt to unscramble the complexities involved in the branding steps undertaken by Pepsi and the impact of the marketing campaigns […]
