Surprised? Well let me explain. Going by the stage at which your product was- you were not catering to the early adopters- the category who are willing to try out anything new. It is the early adopters who are buying the product of your rival at this point and these people never buy a product which is at peak of its product life cycle( Where you are!). So essentially the rival product is not competing with you in a big way at this point.
You might like reading:
How to Deal with an Abusive Boss
You can never escape the boss. Even if you are the CEO of a company, your “bosses” are your investors and your clients. Sometimes, we’re blessed by wonderful bosses that nurture our autonomy and give us the support we need to do our best work. Other times, we’re cursed with the enfant terrible of the corporate world, the preening bully […]
SPJIMR Final Placements 2016 : Average Salary of 19.3 Lacs
Bharatiya Vidya Bhavan’s S. P. Jain Institute of Management and Research (SPJIMR) is widely considered as one of India’s best B-Schools. This year witnessed 89 companies hiring the 226 management graduates from the Class of 2016. The placement season witnessed the regular recruiters like TAS, BCG, Deloitte, Accenture Strategy, Mahindra GMC, HUL, P&G, Microsoft, PwC-PRTM, Axis Bank, and JM Financial returning […]
