Surprised? Well let me explain. Going by the stage at which your product was- you were not catering to the early adopters- the category who are willing to try out anything new. It is the early adopters who are buying the product of your rival at this point and these people never buy a product which is at peak of its product life cycle( Where you are!). So essentially the rival product is not competing with you in a big way at this point.
You might like reading:
Xpressions’21 (Pre-Event)
Xavier Institute of Management (XIM) is all set to host “Xpressions’21”; one of the biggest and truly magnanimous shows in all of India from on 19th and 20th February 2022, in an online mode. The two-day extravaganza is one of the biggest Management-Cultural fests and the students are all geared up to make this a utopian event. Events: The […]
Analysis of the Indian Telecommunication Industry
The Indian telecommunication sector has emerged as a strong growth engine for the Indian economy in the last decade. Given the disruptive innovations and turmoil in this industry in the last decade, the typical Porter’s Five Forces cannot be used to analyze this industry. This article aims to study the industry using a modified Five Forces model, focusing on every […]
