We recently caught up with Stuttee Arora who is an alumni from School of Business Management, NMIMS Mumbai and...
Which is more important – building the perfect product or sales ? This question is faced not just by...
IIM Rohtak is proud to announce the conclusion of its summer placement process for the academic year 2015-16. The...
Me: What is the rate of the apple? Fruit Vendor: Rs.200/- per kg Me: But in the wholesale market,...
Advertisements and Sales Promotions are heavily used by most organizations in tandem with an objective to achieve their ultimate...
Marketing is the social and organizational process through which individuals and groups obtain what they need and want by...
In the modern era of retailing, when every street side retailer is providing the same goods and services at...
Kentucky Fried Chicken or KFC has been a late entrant in the Indian market. Even though it has an...
Never mind the fact whether the customer is King or not. But a pissed off customer can...
“I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these...
Quite a basic idea really… but is it so?? What exactly is marketing? One of the definitions of marketing...
Stereotypes!! Its never a good thing to build stereotypes but still we do! Lets see what image a marketing...
