Keep your friends close, and enemies closer.– Sun Tzu, Art of War The term “Frenemy” refers to someone who...
About Star of the Month: Star of the Month is our monthly writing competition to recognise the author who...
The Volcker rule, the centre piece of the benchmark “Dodd-Frank Act”, was passed in December this year and is...
Evolution of E-Marketing Marketing has been Omni-present ever since humans started trading. The methods of marketing have changed and improved, and...
They say “a chain is only as strong as its weakest link”. And what would have demonstrated that better...
Advertisements and Sales Promotions are heavily used by most organizations in tandem with an objective to achieve their ultimate...
Imagine the fate of Apple Inc. without Steve Wozniak, popularly referred to as the brains behind arguably the world’s...
Introduction The world around is a mixture of people bringing vitality to our lives. Diversity is not a new...
Profit and Growth are the essentials in a business. The contribution of HR to the bottom-line has always been...
In a highly competitive and low involvement segment, major players achieved success through innovative advertisements which captured the customers’...
Set in a sharp contrast of a slum right behind a multi-storeyed building, a mother sits at the fire...
In a world where marketing is all about communicating the essence of the product and making sure its ostentatiousness...
