Star of the Month is our monthly writing competition to recognise the author who has written the best article among all the entries received in a month.
Prize for winner: IdeasMakeMarket.com Certificate
Score distribution :
50%- Content quality of the article
40%- Originality of insights
10%- Quality of comments received
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The New Indian Rurban
The great marketing Guru, Philip Kotler says: “Marketing takes a day to learn. Unfortunately it takes a lifetime to master.” And the recent additions to this paradox are the companies, which are trying to reach out to the rural market. Undoubtedly, the fortune lies at the bottom of the pyramid. However, the predicament is to find a suitable modus operandi […]
Paper(less) Dreams of Amazon: The Road Ahead!
Amazon, the world’s largest E-retailer, controls over 60% of the global e-book market (USD 10.5 billion+, 2014) according to Forester Research. The domination of the e-book market is largely a reason of the successful management of the range of Kindle devices that has clearly redefined the way we read, publish or distribute books. However, all is not well in Amazon’s […]


























