
The Background
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Travelling in Pepsi Rajdhani Express? Oh, Yes Abhi!
According to a study conducted by RITES, the Indian railways can raise upto INR 9000 crores in revenues by branding not only its coaches & trains but also complete stations. Now on the criteria of marketing innovativeness, this idea by the current railway ministry definitely ranks at the very top. But then, why was it not implemented earlier? There is […]
Fun Time @ IIM-Indore
What kind of a life do you expect at a B-school? Lectures, mess, faculty, assignments and business projects? Well, considering all that has happened in our college, I can say that there is much more into it than we think. As I passed out of my school as a science student, I was very much excited regarding what new things […]

























