3 phases process of his journey and many others in the world of service. We first come in this space with the idea that we are going to fix something (Ego-centric). As the ego melts and we are humbled by realities, we realize we can just serve. As we serve, we begin to realize that even the service is trivial, but we still do it. Our internal transformation takes more of the focus and the external becomes just a by-product. This is when we surrender.
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A brand is an offering from a known source. It takes years for a company to build its brand image and to get acceptable reputation of its own. The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of of them, intended to identify the goods or services of one seller or group […]
