The recent ongoing period of recession has shown the world two simple things- the evergreen importance of liquidity and the need for diversification. This article is regarding the importance of the second. Previously companies used to concentrate only on their...

Often new companies have a tendency to expand their business once they taste success in their local market. It is definitely the right way forward, if your idea is good- you will certainly gain new grounds. But in order...

When retailing initially started, it was simply all about selling. But since someone started selling  and making profits, others soon joined the race. That led to the rise of different formats and strategies, but the basic ambiance in a store remained...

Well the knock- out punch for any product comes from none other than the knock off.(sounds rhyming right!). Well he is undoubtedly the villain in your product lifecycle curve and is responsible for your maximum sales loss. But incredibly the knock offs...

In today's fast moving globalized world, it doesn't take time for a good idea to spread or for a business model to be adopted by other players in the same segment. But if everyone get's access to the same...

"FREE" is perhaps the most popular word any consumer looks forward to with eagerness. In pure terms of definition, it can be described as a service or product of perceived value is given without the value transaction to the consumer....

Quite a basic idea really... but is it so?? What exactly is marketing? One of the definitions of marketing which I love is " the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have...

What is the Paradox? Well the idea in this post is very simple. How basically are products defined? One would obviously say by their success parameters. Yes thats true but what determines this success parameters? Is it a great...

Simple question. Most of the readers here definitely knows what a brand is. I believe it is something due to which  value is added to the product in the customer's perception. It is for this so called "Brand" that...

Stereotypes!! Its never a good thing to build stereotypes but still we do! Lets see what image a marketing guy brings to our mind - Aggressive, fast, agile, pushing... right? And normally people with such qualities bring about the...