Imagine you put in a lot of effort and mighty amount of time to write an article! And imagine how it would feel, if someone plagiarizes or claims credit for the same? The same situation, when happens in business,...

Building a brand value is a much easier task(Don't think so?).The real task lies in enhancing and building on the brand value. In fact, that is the challenge. There have been quite a few successful companies that no longer...

Are you ready for Business Process Management? As the title suggests, it is not an easy task or rather is an uphill task. You will find many roadblocks on the way to stop, deviate, misguide or befool you so...

Kingdom "One State" was different from all others. It was today where no one expected it to rise, but it had. Its story was not different from Kingdom Outsourcing, but the solutions it adopted were radically different.It started the...

As per a recent article in the leading news paper, "Global imbalance" is the cause for economic crisis. The US is running huge trade deficits whereas country such as China due to its vast exports across the globe had generated trade surplus. The...

The title sounds simple, isn't it? Of course it is ! But the task isn't! The biggest challenge before a marketer while trying to sell a book is: How to sell the book? Well it is not difficult to sell...

We all know that when we walk into a neighborhood store - the one we’ve been visiting for anywhere between months and years, where we consider the owner as a good old acquaintance and where we are greeted upon arrival or...

Business Analysis is the core of project management. It is the first major activity starting after project initiation requiring multifaceted skills. Some of the skills or qualities required are prime than the other. The prime qualities are those which make a business...

Nowadays, it is very rare to see anyone writing with a pen or pencil (other than students). Writing has become a rare thing. I was invited to attend a lecture on Handwriting analysis in the IIMB alumni association monthly...