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Marketing to Millennials – How to succeed ?
Millennials have captured the world’s imagination. Often called Gen Y, researchers identify millennials as those born between early 1980s and early 2000s although there is no clear definition yet. Millennials have confounded recruiters, marketers and even politicians. This article looks at some of the lifestyle preferences of Generation Y and how it is forcing marketers to reposition their brands and […]
Decoding Venture Capitalists : How to approach and succeed !
India is full of talented budding entrepreneurs who have innovative ideas for starting a business. To implement their ideas they need certain minimum amount of capital for investment and generally they have to seek different alternatives for investment unless their family is supportive enough. Start ups are usually small enough to raise money from market and are also not in […]


























