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XIMB-XUB celebrates 69th Independence Day
Xavier Institute of Management, Xavier University, Bhubaneswar celebrated the 69th Independence Day with much pump and fervour with different activities conducted by administration as well as the students. The National Flag was hoisted by the Vice Chancellor and Director, Fr. Paul Fernandes SJ, at both the campuses of Xavier University. The flag hoisting ceremony saw participation from the students, faculty […]
Changing Late adapters to Early adapters and increasing market share
The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to motivate the late adapters to function as early adapters? Quite an intriguing proposal ! Let us look at certain characteristics that define the late adapters and certain solutions that can be worked out by brands to achieve it: 1. Non-risk taking: […]


























