A blue haired moppet in a polka dotted dress, who hasn’t grown even by a day ever since she graced a billboard for the first time in 1967, is at the core of India’s longest running print ad campaign. ...

Employee Retention is the need of the hour. As a result of growing opportunities and various career paths available, employees now can easily be lured to many more opportunities and challenging work. Hence it has become increasingly important for the...

The main objective of a business organization is to gain profit, and for this, a firm must establish its name amongst the customers. Every business organization strives to achieve this position in the market, and as a result, the...

The backdrop: SABMiller's failed bid of acquiring Fosters in a deal that valued it at 10 billion USD. The deal was rejected by the Fosters' board on grounds that it severely undervalued the firm. About the Firms:   SABMiller: The largest beer...

Our MBA guy finally meets his former boss in a pub ! But is he planning to have him back? Let's find out !

You can never escape the boss. Even if you are the CEO of a company, your “bosses” are your investors and your clients. Sometimes, we’re blessed by wonderful bosses that nurture our autonomy and give us the support we...

While there has been a lot of buzz over methods adopted for land acquisition in India in recent times specially in Noida and Singur, a random thought actually crosses the mind: Is customer acquisition similar to land acquisition ?...

Entrepreneur is someone who takes initiatives and runs a startup. He is the brain behind the latest buzz in every magazine in town about the revolutionary business idea. Sounds great, right? The question is: Would you like each of...

Exchange Traded Funds have been in existence since 2001 in our country. Still, there hasn’t been a drastic increase in their popularity as compared to the conventional mutual funds. One of the chief reasons for this is the lack...