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Changing Late adapters to Early adapters and increasing market share
The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to motivate the late adapters to function as early adapters? Quite an intriguing proposal ! Let us look at certain characteristics that define the late adapters and certain solutions that can be worked out by brands to achieve it: 1. Non-risk taking: […]
IIM Bodh Gaya Organizes International Research Conference on Mindfulness
IIM Bodh Gaya organized its first International Research Conference on Mindfulness (IRCM) on 4th and 5th February 2022. It was held under the guidance of Dr. Vinita S. Sahay, Director, IIM Bodh Gaya, and was convened by Dr. Nidhi Mishra and Dr. Teena Bharti. It was organized under the aegis of Samatvam – The Mindfulness Centre of IIM Bodh Gaya. […]

























