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Emotional branding and you – Does it work?
Branding has always served the purpose of representation through the use of logos, taglines, colour scheme or something more. One of the most important ways a brand comes to life is the way it impacts the lives of its customers. The Strong emotion of giving your 100% that is associated with a brand like ‘NIKE’ plays a huge role in Brand’s success. Emotional branding is a […]
Aspirations for New Banking License: need or greed?
For last some years, we have been hearing a lot about the new banking licenses that RBI intends to issue. But corporate governance and ethical dilemma of giving licenses to big corporate houses were the reasons for which RBI was holding this decision for a long time. Finally when RBI opened up the application with strict guidelines, 26 new applications […]

























