IMM Comics: Is the boss coming back?

Circa 2002: The Indian telecommunications sector “rings” in its infancy. Bristling with immense potential in the endeavour to cater to a bustling emerging economy and yet hampered by multiple sectoral, regulatory and infrastructural impediments. At a time when fixed telephone lines outnumbered mobile connections by the ratio of 4:1; it was apparent that a veritable revolution was necessary for the […]

So you finally made it! A great product, A great marketing campaign and people recognize your brand. They do come to your store in numbers but do not buy! It is a normal scenario facing most of the retailers around the world. How do you deal with it? Often people judge the success of a store in a locality by the number […]