The Volcker rule, the centre piece of the benchmark “Dodd-Frank Act”, was passed in December this year and is widely expected to impact financial institutions all over the world and particularly the US.  Named after Paul Volcker, the former...

Evolution of E-Marketing Marketing has been Omni-present ever since humans started trading. The methods of marketing have changed and improved, and our efficiency has increased multi-fold at telling our stories and getting our marketing messages out there. E-Marketing is a product of...

They say “a chain is only as strong as its weakest link”. And what would have demonstrated that better than the ongoing turmoil within the world’s most influential monetary union. Except that in the case of the European Union,...

Advertisements and Sales Promotions are heavily used by most organizations in tandem with an objective to achieve their ultimate goal: drive sales. Often they have been used in close association, and consequently the boundaries between the two have blurred....

Imagine the fate of Apple Inc. without Steve Wozniak, popularly referred to as the brains behind arguably the world’s most innovative corporation. On the other hand, the all-popular Steve Jobs, the face of Apple Inc, was a sheer marketing...

Introduction The world around is a mixture of people bringing vitality to our lives. Diversity is not a new phenomenon which we are experiencing today, but the differences between homo sapiens is becoming more prominent. The surge in this...

Profit and Growth are the essentials in a business. The contribution of HR to the bottom-line has always been argued. The return on investment from HR practices is not quantified according to critics. The objective measurement is essential for...

In a highly competitive and low involvement segment, major players achieved success through innovative advertisements which captured the customers’ mind share. Over the years, promotions, product design, packaging and other Point of Purchase plans helped large players survive in...

Set in a sharp contrast of a slum right behind a multi-storeyed building, a mother sits at the fire she’s managed to set up outside her thatched roof and is making rotis for her little boy. Time and again,...