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Business Analysis is the core of project management. It is the first major activity starting after project initiation requiring multifaceted skills. Some of the skills or qualities required are prime th

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Nowadays, it is very rare to see anyone writing with a pen or pencil (other than students). Writing has become a rare thing. I was invited to attend a lecture on Handwriting analysis in the IIMB alumni
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Much has been written about the relation between Sachin and Sensex. In a cricket-crazy country, it has often happened that when Sachin hit a century, markets bounced without a business context justifying the
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” If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” – David

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“I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it & some will pr

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Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna
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In these turbulent times, most of the organizations, individuals who head a division/unit are faced with the challenge of maintaining the profitability growth of their division/unit. Profitability can be

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I have always believed that advertisements don’t really focus on sales..they are aired from a communication perspective. Having said that, the last point of that is made here about a new commodity one wants to try, the ads play a communication role saying-“we are here and we sell it” making you know they sell it. Its about how well you have communicated the message so as to make the buyer remember you when at all he/she wants to think of some brand 🙂