Exchange Traded Funds have been in existence since 2001 in our country. Still, there hasn’t been a drastic increase in their popularity as compared to the conventional mutual funds. One of the chief reasons for this is the lack...

India is full of talented budding entrepreneurs who have innovative ideas for starting a business. To implement their ideas they need certain minimum amount of capital for investment and generally they have to seek different alternatives for investment unless...

An interesting yet significant deal took place in the Indian stationary market: Japanese stationary and furniture major Kokuyo acquiring 50.3% stake in Indian stationary major Camlin in a deal valued at INR 360 crores. The shares will be acquired...

In a hyper competitive market where the basic feature of almost all the products is the same, the focus inevitably shifts to price. Price is an important vehicle for capturing customers from the rival product's consumer base. It also...

Imagine a situation. You are holding a post of a recruiter in a company. And in front of you are CVs of potential candidates. If 2 of the CVs show an academic background of candidates who have only passed...

The ongoing surge in investments in Africa from Indian companies clearly point in one direction- Indian companies are beginning to consider Africa as the market for the future. Is it really the next big market ? Africa's strength lies...

The way people live, behave, and respond differs from country to country. This has been an attribute of ‘culture’ which has been cultivated over a number of years since the ‘Homo sapiens’ have originated. In societies some rules become...

I completely agree with the Microsoft’s Windows OS example presented by the author. However, if we consider the case of IT Service Industry (I share loyalty of almost 3 years...