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    We all know that when we walk into a neighborhood store – the one we’ve been visiting for anywhere between months and years, where we consider the owner as a good old acquaintance and where we are greeted upo

    Can Supermarket & Hypermarket tune in kirana stores?

    We all know that when we walk into a neighborhood store - the one we’ve been visiting for anywhere between months and years, where we consider the owner as a good old acquaintance and where we are greeted upon arrival or...

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    The ThinkTank Volume I- Grab it now !

    Finally our e book is now available ! YES ! You heard it right !! The Thinktank(Volume-I) is now available for download and its free !! Features: * 50 Top articles on business * Articles by IIM, IIT & NIFT alumni, Project Managers,...

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    Business Analysis is the core of project management. It is the first major activity starting after project initiation requiring multifaceted skills. Some of the skills or qualities required are prime th

    Twelve Core Qualities of a Business Analyst

    Business Analysis is the core of project management. It is the first major activity starting after project initiation requiring multifaceted skills. Some of the skills or qualities required are prime than the other. The prime qualities are those which make a business...

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    Nowadays, it is very rare to see anyone writing with a pen or pencil (other than students). Writing has become a rare thing. I was invited to attend a lecture on Handwriting analysis in the IIMB alumni

    Email etiquette

    Nowadays, it is very rare to see anyone writing with a pen or pencil (other than students). Writing has become a rare thing. I was invited to attend a lecture on Handwriting analysis in the IIMB alumni association monthly...

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    The hierarchy...

    Well often we talk about corporate culture and organisational structure within an enterprise. I am sure almost anyone reading this article at this moment is well aware about the implications it normally has in deciding the fate of a...

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    Much has been written about the relation between Sachin and Sensex. In a cricket-crazy country, it has often happened that when Sachin hit a century, markets bounced without a business context justifying the

    Last 20 Years: Sachin and the Indian Entrepreneur

    Much has been written about the relation between Sachin and Sensex. In a cricket-crazy country, it has often happened that when Sachin hit a century, markets bounced without a business context justifying the jump. Others have smartly pointed how...

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    One of my friends mentioned to me about this very interesting analogy of a few current day presenters with ‘French cuisine’. He was advised by a widely traveled friend to forget about content and focus only on

    Of French Cuisine and Current Day Presenters

    One of my friends mentioned to me about this very interesting analogy of a few current day presenters with ‘French cuisine’. He was advised by a widely traveled friend to forget about content and focus only on presentation, much like...

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    ” If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” – David

    Advertising - Essential for Brand Building ?

    " If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of...

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    “I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it & some will pr

    Irony of Sales Pitch !

    “I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it &...

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    Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna

    Effect of Advertising on Consumer Buying Behavior

    Every organization, or rather, Brand, invests a lot of capital on marketing, a major chunk of which is spent on making ads. Getting an iconic celeb like Amitabh Bachchan to speak about a product like Navratna Hair Oil, it...

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    1 Comment
    • I have always believed that advertisements don’t really focus on sales..they are aired from a communication perspective. Having said that, the last point of that is made here about a new commodity one wants to try, the ads play a communication role saying-“we are here and we sell it” making you know they sell it. Its about how well you have communicated the message so as to make the buyer remember you when at all he/she wants to think of some brand 🙂

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