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    The last few days have seen big debate around the issue of retail foreign direct investment (FDI). It has split politics as well as business into two opposing camps. 51% for FDI is a huge amount, one that could

    Why FDI in retail is bad for India ?

    The last few days have seen big debate around the issue of retail foreign direct investment (FDI). It has split politics as well as business into two opposing camps. 51% for FDI is a huge amount, one that could...

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    While the entire decision of ‘who will succeed Ratan Tata?’ was being made, I had probable names in my head and Cyrus Mistry wasn’t even close to being a guess. Against all those hunches, Cyrus Mistry indeed is

    Ratan Tata's succession surprise- is it the right choice ?

    While the entire decision of ‘who will succeed Ratan Tata?’ was being made, I had probable names in my head and Cyrus Mistry wasn’t even close to being a guess. Against all those hunches, Cyrus Mistry indeed is the...

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    The latest craze on the social networking sites, is this song from Tamil film star Dhanush called’ Why this Kolaveri Di’. The song has more than 1.5 million downloads and is a rage all across the globe from

    From Kolaveri to Dancing Matt: The power of Viral marketing

    The latest craze on the social networking sites, is this song from Tamil film star Dhanush called’ Why this Kolaveri Di’. The song has more than 1.5 million downloads and is a rage all across the globe from Bhangra...

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    The decision of the central government to allow 51% FDI in multibrand retail in India has opened up a pandora’s box of possibilities for the sector. Even Mr. Kishore Biyani, regarded as the pioneer of retail boom

    FDI in retail -India's answer to inflation ?

    The decision of the central government to allow 51% FDI in multibrand retail in India has opened up a pandora's box of possibilities for the sector. Even Mr. Kishore Biyani, regarded as the pioneer of retail boom in India,...

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    Food is a necessary commodity- we all agree about it and there are no second thoughts on it. The problem is as a producer I am not the only one in the market.  In fact, this market probably has more producers

    Creating brands for agriculture products !

    Food is a necessary commodity- we all agree about it and there are no second thoughts on it. The problem is as a producer I am not the only one in the market.  In fact, this market probably has...

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    The Indian rupee touched a new low of 52.63 versus the dollar. The free fall of the Indian rupee that was started in the later half of this year has seen the rupee weakening by almost 25%- a clear sign of

    Why is a depreciating rupee really bad news ?

    The Indian rupee touched a new low of 52.63 versus the dollar. The free fall of the Indian rupee that was started in the later half of this year has seen the rupee weakening by almost 25%- a clear...

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    The Elliot wave theory or the 5-3 curve is an extremely convenient tool for judging the trends in stock and commodity prices. The Elliot wave is marked by 5 impulse waves marked by 1,2,3,4 and 5 and 3 correction

    Can Elliot curve reflect the product life cycle curve ?

    The Elliot wave theory or the 5-3 curve is an extremely convenient tool for judging the trends in stock and commodity prices. The Elliot wave is marked by 5 impulse waves marked by 1,2,3,4 and 5 and 3 correction...

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    Success in branding and advertising is something that is rooted in psychology.  It is about appealing to the right emotions, playing on feelings and triggering interest in the target market.  No matter how

    Dissecting the Appeal behind Advertisements that have Gone Viral in India

    Success in branding and advertising is something that is rooted in psychology.  It is about appealing to the right emotions, playing on feelings and triggering interest in the target market.  No matter how much one dwells on the theory...

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    How often have you told the truth in an exit interview? A survey result shows that almost 90% of employees leaving an organization give very positive feedback and never disclose the true reasons why they are

    Why exit interviews are a waste of time!

    How often have you told the truth in an exit interview? A survey result shows that almost 90% of employees leaving an organization give very positive feedback and never disclose the true reasons why they are leaving. And this...

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    how to improve the railways ?

    Indian Railways is the world’s fourth largest railway network, fourth only to countries like US, Russia and China. It has over 114,000 kms of tracks around the country. It is also the second largest in the world in terms...

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