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dr vikram venkateswaranOffline

    From Kolaveri to Dancing Matt: The power of Viral marketing

    The latest craze on the social networking sites, is this song from Tamil film star Dhanush called’ Why this Kolaveri Di’. The song has more than 1.5 million downloads and is a rage all across the globe from Bhangra parties in Birmingham to Andhra get-togethers in New Jersey. Not to forget in my own home town of Delhi, the song […]

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    Why exit interviews are a waste of time!

    How often have you told the truth in an exit interview? A survey result shows that almost 90% of employees leaving an organization give very positive feedback and never disclose the true reasons why they are leaving. And this reason alone makes exit interviews a waste of time. Taking a cue from scientific management, exit interviews were installed in most […]

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    How Munni helped Zandu Balm get their groove back

    Recently Michael Vaughan created a perfect potential opportunity for Hindustan Unilever (HUL), with the Vaseline comment. HUL was fast to react and took out an advertisement the next day stating the various beneficial effects of Vaseline. For some background, this happened during the current forgettable test series between England and India. I mean the series is forgettable from the Indian […]

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    Can Social Media be used to develop new products and Monitor brands?

    Facebook recently overtook the United States as the third most populous country in the world. At 700 Million users, Facebook today is one of the largest networks and continues to grow. At the same time many other social networks have been growing, prominent among them are LinkedIn, Twitter and the recently launched Google +. These networks are sources where a […]

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    If Business is war then it is better to hire warriors

    Did you know that Gus Pagonis who is widely credited with turning around the fortunes of the Sears Corporation as the Head of the Sears Logistics group was a former army general who ran the logistics of Desert Storm under Gen Norman Schwarzkopf.  Many prominent business leaders like Sam Walton of Wal-Mart and James McKinsey, the founder of McKinsey came […]

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