A lot has changed over the last century of marketing. It exists everywhere we look at and we may not even recognize it most of the time.  Let’s try to figure it out. Philip Kotler defined marketing as 'satisfying needs...

Internship experience at Edelman India by Nikita Mahipal, Symbiosis Institute of Media and Communications, Pune   “INTERNSHIP” – it’s just an ordinary word in the dictionary and an American comedy film starring Vince Vaughn and Owen Wilson, until you step into...

Internship experience at NetApp by Harshitha Neti, Narsee Monjee Institute of Management Studies, Mumbai   Summer internship is one of the most hyped and hectic processes in the 2 years of one’s MBA. Right after getting into a bschool, eager first...

From the editor’s desk We are extremely thankful for the massive support that our readers have shown towards the first edition of our magazine. The magazine was downloaded more than 2000 times in the first four days after the launch....

NBFC- Non Banking Financial Companies are financial institutions which offer all kinds of banking services but do not hold a license for being a bank. A NBFC is registered under the Companies Act, 1956. Banking services like loans and...

Internship experience at Darashaw Company Pvt. Ltd by Saket Salvekar, Welingkar Institute of Management Development & Research, Mumbai Well of to start with my internship experience, l should say it was one of the best experiences in my MBA life....

Internship experience at TATA Steel by Tarun Kumar Chakraborty, Bengal Institute of Business Studies, Kolkata   Internships at TATA Steel are often given to offsprings of existing employees on a silver platter, however, kids of non-employees only get a silver lining. Me, a...

Car rental business in India is growing rapidly at a CAGR of around 12% in a market that is currently dominated by the unorganized sector. The organized sector has a small portion of the pie and is expected to...

Ever wondered what does MBA stand for? I, mean, literally it stands for Master of Business Administration, but what exactly does it imply? Does it imply working for hefty salaries in dream roles or something slightly more? Most MBAs...