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FDI in retail – Can it really “uncomplicate” the Food Supply Chain in India ?
Unorganized retailing is by far the prevalent form of trade in India – constituting 95% of total trade, while organized trade accounts only for the remaining 5%. Out of this organized and unorganized retail almost 60% of the household expense consists of food and grocery expense thus forms the biggest share of retail business. Therefore, the biggest impact of FDI […]
Got Punk’d: Marketing moves that backfired
Social media marketing is slowly gaining importance because of its cheap and and effective communication with the customer.In fact the best brands in the world have already marked their presence in Facebook, Twitter and other social networking sites. But one needs to be cautious because the same customers who praised you, may also get against you. Below are few examples […]


























