As per a recent article in the leading news paper, "Global imbalance" is the cause for economic crisis. The US is running huge trade deficits whereas country such as China due to its vast exports across the globe had generated trade surplus. The...

The title sounds simple, isn't it? Of course it is ! But the task isn't! The biggest challenge before a marketer while trying to sell a book is: How to sell the book? Well it is not difficult to sell...

We all know that when we walk into a neighborhood store - the one we’ve been visiting for anywhere between months and years, where we consider the owner as a good old acquaintance and where we are greeted upon arrival or...

Business Analysis is the core of project management. It is the first major activity starting after project initiation requiring multifaceted skills. Some of the skills or qualities required are prime than the other. The prime qualities are those which make a business...

Nowadays, it is very rare to see anyone writing with a pen or pencil (other than students). Writing has become a rare thing. I was invited to attend a lecture on Handwriting analysis in the IIMB alumni association monthly...

Much has been written about the relation between Sachin and Sensex. In a cricket-crazy country, it has often happened that when Sachin hit a century, markets bounced without a business context justifying the jump. Others have smartly pointed how...

One of my friends mentioned to me about this very interesting analogy of a few current day presenters with ‘French cuisine’. He was advised by a widely traveled friend to forget about content and focus only on presentation, much like...

" If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of...