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      The latest craze on the social networking sites, is this song from Tamil film star Dhanush called’ Why this Kolaveri Di’. The song has more than 1.5 million downloads and is a rage all across the globe from

      From Kolaveri to Dancing Matt: The power of Viral marketing

      The latest craze on the social networking sites, is this song from Tamil film star Dhanush called’ Why this Kolaveri Di’. The song has more than 1.5 million downloads and is a rage all across the globe from Bhangra...

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      The decision of the central government to allow 51% FDI in multibrand retail in India has opened up a pandora’s box of possibilities for the sector. Even Mr. Kishore Biyani, regarded as the pioneer of retail boom

      FDI in retail -India's answer to inflation ?

      The decision of the central government to allow 51% FDI in multibrand retail in India has opened up a pandora's box of possibilities for the sector. Even Mr. Kishore Biyani, regarded as the pioneer of retail boom in India,...

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      Food is a necessary commodity- we all agree about it and there are no second thoughts on it. The problem is as a producer I am not the only one in the market.  In fact, this market probably has more producers

      Creating brands for agriculture products !

      Food is a necessary commodity- we all agree about it and there are no second thoughts on it. The problem is as a producer I am not the only one in the market.  In fact, this market probably has...

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      The Indian rupee touched a new low of 52.63 versus the dollar. The free fall of the Indian rupee that was started in the later half of this year has seen the rupee weakening by almost 25%- a clear sign of

      Why is a depreciating rupee really bad news ?

      The Indian rupee touched a new low of 52.63 versus the dollar. The free fall of the Indian rupee that was started in the later half of this year has seen the rupee weakening by almost 25%- a clear...

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      The Elliot wave theory or the 5-3 curve is an extremely convenient tool for judging the trends in stock and commodity prices. The Elliot wave is marked by 5 impulse waves marked by 1,2,3,4 and 5 and 3 correction

      Can Elliot curve reflect the product life cycle curve ?

      The Elliot wave theory or the 5-3 curve is an extremely convenient tool for judging the trends in stock and commodity prices. The Elliot wave is marked by 5 impulse waves marked by 1,2,3,4 and 5 and 3 correction...

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      Success in branding and advertising is something that is rooted in psychology.  It is about appealing to the right emotions, playing on feelings and triggering interest in the target market.  No matter how

      Dissecting the Appeal behind Advertisements that have Gone Viral in India

      Success in branding and advertising is something that is rooted in psychology.  It is about appealing to the right emotions, playing on feelings and triggering interest in the target market.  No matter how much one dwells on the theory...

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      How often have you told the truth in an exit interview? A survey result shows that almost 90% of employees leaving an organization give very positive feedback and never disclose the true reasons why they are

      Why exit interviews are a waste of time!

      How often have you told the truth in an exit interview? A survey result shows that almost 90% of employees leaving an organization give very positive feedback and never disclose the true reasons why they are leaving. And this...

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      how to improve the railways ?

      Indian Railways is the world’s fourth largest railway network, fourth only to countries like US, Russia and China. It has over 114,000 kms of tracks around the country. It is also the second largest in the world in terms...

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      Africa has 54 countries listed in it and is the stands second in area population among the continents. Its GDP in 2008 was $1.6 trillion equal to that of Russia or Brazil, Consumer spending stands at $860

      Africa a new Emerging market

      Africa has 54 countries listed in it and is the stands second in area population among the continents. Its GDP in 2008 was $1.6 trillion equal to that of Russia or Brazil, Consumer spending stands at $860 billion, world’s...

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      A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer.”

       

      The above is a definition of a ‘S

      Supply chain of movies: How does it work ?

      A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product or service from supplier to customer.”   The above is a definition of a ‘Supply Chain’ taken verbatim from Wikipedia. Now whenever...

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