I had read an amazing article about creating blue oceans.While the drive for cost cutting is in the air for anything and everything, we need to remember the old saying ‘need is the mother of all inventions’.The need is not only to cut costs and lay off staff from business organisations but the need is to grow and sustain, look […]

“I can sell anything, I have a proven record”, “I can sell comb to the bald”: statements like these are not unheard of in the field of marketing. Some may have faced it, some may have said it & some will practise it in future as well. I have heard funny theories for sales, just give whatever it takes and […]