“The whole pace of business is moving faster. Globalization is forcing companies to do things in new ways.” -Bill Gates The world has shrunk. The seven seas are no more capable of keeping people distant. Nor are they able to keep...

Abstract Women are great influencers when it comes to buying decision of the family. No doubt that when it comes to individual buying, women are the sole decision makers in the decision. Most often we think why women take longer...

Keep your friends close, and enemies closer.- Sun Tzu, Art of War The term “Frenemy” refers to someone who doubles up both as a friend as well as a rival – it can refer to an individual, a corporate or...

The Volcker rule, the centre piece of the benchmark “Dodd-Frank Act”, was passed in December this year and is widely expected to impact financial institutions all over the world and particularly the US.  Named after Paul Volcker, the former...

Evolution of E-Marketing Marketing has been Omni-present ever since humans started trading. The methods of marketing have changed and improved, and our efficiency has increased multi-fold at telling our stories and getting our marketing messages out there. E-Marketing is a product of...

They say “a chain is only as strong as its weakest link”. And what would have demonstrated that better than the ongoing turmoil within the world’s most influential monetary union. Except that in the case of the European Union,...

Advertisements and Sales Promotions are heavily used by most organizations in tandem with an objective to achieve their ultimate goal: drive sales. Often they have been used in close association, and consequently the boundaries between the two have blurred....

Imagine the fate of Apple Inc. without Steve Wozniak, popularly referred to as the brains behind arguably the world’s most innovative corporation. On the other hand, the all-popular Steve Jobs, the face of Apple Inc, was a sheer marketing...

Introduction The world around is a mixture of people bringing vitality to our lives. Diversity is not a new phenomenon which we are experiencing today, but the differences between homo sapiens is becoming more prominent. The surge in this...