So you finally made it! A great product, A great marketing campaign and people recognize your brand. They do come to your store in numbers but do not buy! It is a normal scenario facing most of the retailers around the world. How do you deal with it?
3. Build a helpful team- Have a sales team which is willing to listen to customers and provide suggestions rather than trying to push sales in an aggressive manner. Always remember- “Good behavior brings good business”. Invest in training your employees- It will help you tremendously in future.
4. Have a door-to-door campaign- So if you haven’t been getting the footfalls yet, it means people either do not know about you or they simply don’t care. It’s time to find out the answer! Have a door to door campaign and conduct a survey- tell them about what you do and how you can help them with your products.
Food for thought- How much do you invest in training your team ?
You might like reading:
My IIFT interview experience, Ayush Sethia
My IIFT interview experience: Score – 53 , Date 5 Feb , Mumbai GD Topic : How to make India an attractive destination for doing business ? There were 10 Members in the GD The GD lasts for atleast 40 minutes . So one gets ample amount of time to put across one’s points Initially everyone is given 1.5-2 minutes […]
Value vs. Price: Which parameter is more important ?
There is lot of talk of value for money these days. In fact you get to hear it from every retailer that you visit. How do you actually create value and is there any limit to the value that should be created ? When we talk about value it is all about the perception in the mind of the […]
