Food for Thought: How do you think our MBA guy should balance his life?
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Shift in consumer preference: Generic versus Name Brands
In recent years, there has been a shift in consumer preference of the grocery products and such an emerging market is Australia.Australia has one of the most concentrated grocery sectors in the world with total revenue of $92.7 billion in 2013 and projected CAGR (Compounded Annual Growth Rate) of 3.8% for the period 2013-2018. [bctt tweet=”Australia grocery sectors total revenue […]
Marketing to Millennials – How to succeed ?
Millennials have captured the world’s imagination. Often called Gen Y, researchers identify millennials as those born between early 1980s and early 2000s although there is no clear definition yet. Millennials have confounded recruiters, marketers and even politicians. This article looks at some of the lifestyle preferences of Generation Y and how it is forcing marketers to reposition their brands and […]
