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Brand Destruction – A Monster for marketer !
In an aspiration to reach millions, marketers should be focussed and wary of the fact that it can also become a bane and act against their favour. Brand destruction, which prominently results from failure of an organization to live the brand which it has created, could be otherwise avoided if organizations use social media effectively and plans themselves for the […]
Inaugural Ceremony of 30th State Level Convention of OCHA held at XUB
Xavier University Bhubaneswar hosted the inaugural ceremony of the 30th State Level Convention of OCHA (Odisha Catholic Health Association) on 13th of August 2015. OCHA is the regional Unit of CHAI (Catholic Health Association of India). It views health as a state of complete physical, mental, social and spiritual well-being, and not merely the absence of sickness and is committed […]
