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The One State
Kingdom “One State” was different from all others. It was today where no one expected it to rise, but it had. Its story was not different from Kingdom Outsourcing, but the solutions it adopted were radically different.It started the wave of exports. Anywhere around the world, any product people use should be made in Kingdom “One State”- This was its […]

Amul- The Traits of India
In a world where marketing is all about communicating the essence of the product and making sure its ostentatiousness makes its presence felt, we’ve had more than 50 years of an indigenous corporation using sardonicism, partial imprecation and a tinge of critique to reflect what transcends beyond the product it markets – our lives. With an astonishing inerrancy, Amul has […]