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Using Communication To Unearth A New Market Altogether
Traditionally, companies have focused on studying the market by undertaking market research and getting information about the bottlenecks, opportunities, market forces etc. Once the market forces seem favorable (or at least to a company in conjunction with its resources), the company ventures into the market with its own product/service to serve a particular segment of that market. If things go […]
The BRICS Bank- Is it the solution?
The term BRIC(S), was coined by Jim O’Neill to mark the emerging economies of Brazil, India, Russia, China and South Africa. These economies are expected to be the dominant force of world trade and economic supremacy in the coming two decades and together presently control more than 20% of the world GDP. This share is expected to more than double […]
