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XPRESSIONS ’22:The flagship Management and Cultural fest of XIM, Bhubaneswar
Xavier Institute of Management, Bhubaneswar, has been instrumental in developing business leaders for the last 35 years. Xpressions Steering Committee (X-Stec), in collaboration with the Student Executive Council, inaugurated Xpressions, the flagship Management and Cultural fest of Xavier Institute of Management, Bhubaneswar, on 13th January 2023. The festival is decorated as the largest Management – Cultural festival in Eastern India. […]
Colgate vs. Pepsodent brand war – competitive advertisement trending again?
Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” Pepsodent and Colgate – Market Positioning While Pepsodent germi-check has […]
