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The secret of Influencer Marketing

‘‘We’re entering an era of radical change for marketers. Faith in advertising and the institutions that pay for it is waning, while faith in individuals is on the rise” – Chris Anderson, The long tail The future will not be dominated by people who know the most about ‘The Quantum Theory’, nor those who can hit long sixes or take […]

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Xiaomi in India- The strategy behind its success

Xiaomi is the newest company to enter the highly competitive mobile device market in India. But does the staggering response on its Flipkart sale and a positive view by Indians indicate a conclusive future for the company in India? Or will the high demand and less supply prove to be redundant for the company?   Xiaomi is rather unknown among […]

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