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Our MBA guy gets his first task- securing a difficult order! Does he succeed or does his bad run continue ! Let’s find out : Food for thought: Was the experience similar for you in your job? Tags: office life
Brand parallax error is the ultimate silent brand killer
In today’s world positioning a brand is as important as the brand equity itself. Brand equity building always takes time. It is an asset which could be used as a serious competitive advantage in a Red Ocean market. But what matters most is the way it is positioned and written in the minds of customer. The Parallax error One […]