Harpreet Sareen is a researcher and an observer. He is an inventor, artist and an engineer who builds interactive experiences blurring the boundary between digital and physical worlds. One of his such projects is Web@ssist . It aims at improving the accessibility of web for people across a wide horizon of disabilities. He says “When problems and feelings of the people resonate with your observation, that is when the change happens.”
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Rules of engagement for rural marketing in India
Rural markets have always presented marketers with their own set of challenges. With urban and suburban markets getting increasingly saturated more and more marketers in India are looking towards the rural markets. Renewed interest, increasing internet and mobile communication penetration and increasing awareness among the rural populace make rural markets a sought after destination for marketers. After looking at […]
Why Amazon might redefine e-commerce in India?
According to various reports, India has the highest store density of approximately 11 per 1000 people. In fact, the retail industry in India has vendors selling from anywhere between one single product to a multitude of entities, ranging from selling door to door to promoting in public transport to selling online. The Indian retail industry is expected to be about […]
