Harpreet Sareen is a researcher and an observer. He is an inventor, artist and an engineer who builds interactive experiences blurring the boundary between digital and physical worlds. One of his such projects is Web@ssist . It aims at improving the accessibility of web for people across a wide horizon of disabilities. He says “When problems and feelings of the people resonate with your observation, that is when the change happens.”
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Stealth Marketing – Beware we are watching you
In 1890s, when the Cholera epidemic hit the European countries like Spain. A man decided to popularize the concept of Cleanliness and Hygiene through a revolutionary product ‘Sunlight Soap’. Today his company has transformed into a global Consumer goods giant appearing on top 50 most innovative companies list. He was none other than Mr. William Hesketh Lever who built the Unilever Empire. […]
Analysis of Britannia
Britannia was founded in the Year 1892 and its registered office is in Calcutta. It is a leading national producer of different types of biscuits of which well-known brands are Tiger, Good-Day, Mari Gold, 50-50 and many more. In the year 2004, it was accorded with “Super Brand” of India for targeting the different segments of customer. It has grown […]
