Harpreet Sareen is a researcher and an observer. He is an inventor, artist and an engineer who builds interactive experiences blurring the boundary between digital and physical worlds. One of his such projects is Web@ssist . It aims at improving the accessibility of web for people across a wide horizon of disabilities. He says “When problems and feelings of the people resonate with your observation, that is when the change happens.”

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IIM Ahmedabad PGP Placements 2014-16 : Students placed in 13 sectors

The Final Placement process for the Class of 2016 of the Post Graduate Programme (PGP) in Management at IIM Ahmedabad has been successfully completed within three clusters with students being placed across 13 sectors and functions of their choice. Placement Process Firms were grouped into cohorts based on the profile offered, and groups of cohorts were invited to campus across […]

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Creating God Particle: Making an advertisement work

Recession has once again asked a fundamental question for marketers: Is it the best time to market more and increase sales or is it the time for showing restraint and controlling the marketing budget. Nevertheless, while the answer to this might remain oblivious, there is no doubt about one pressure that marketers face: Create ever lasting advertisements, those which stand […]

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