Ever wondered how would a blind man play cricket? Ever thanked a person for listening? Ever listened to silence? The talk gives immense scope to listening and how to revive the art of listening…
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Africa a new Emerging market
Africa has 54 countries listed in it and is the stands second in area population among the continents. Its GDP in 2008 was $1.6 trillion equal to that of Russia or Brazil, Consumer spending stands at $860 billion, world’s 60% of arable land lies with Africa, 52 cities of Africa have population greater than 1 million, 20 companies have revenue […]
Colgate vs. Pepsodent brand war – competitive advertisement trending again?
Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.” Pepsodent and Colgate – Market Positioning While Pepsodent germi-check has […]

























