Dying Art of Listening | Disha Oberoi | TEDxNMIMSBangalore

Africa has 54 countries listed in it and is the stands second in area population among the continents. Its GDP in 2008 was $1.6 trillion equal to that of Russia or Brazil, Consumer spending stands at $860 billion, world’s 60% of arable land lies with Africa, 52 cities of Africa have population greater than 1 million, 20 companies have revenue […]

Let us first understand what a brand is: The American Marketing Association defines a brand as a “name, term, sign, symbol, design or a combination of them, intended to identify the goods or services of one seller or group of sellers and to differentiate them from those of competitors.”   Pepsodent and Colgate – Market Positioning While Pepsodent germi-check has […]