Unorganized retailing is by far the prevalent form of trade in India – constituting 95% of total trade, while...
A supply chain is a system of organizations, people, technology, activities, information and resources involved in moving a product...
Supply Chain Management (SCM) is an old fascinated marketing funda for Retail Business. Demand Chain Management (DCM) – is...
Did you know that Gus Pagonis who is widely credited with turning around the fortunes of the Sears Corporation...
In a hyper competitive market where the basic feature of almost all the products is the same, the focus...
I completely agree with the Microsoft’s Windows OS example presented by the author. However, if we consider the...
The product lifecycle curve consists of 3 distinct segments: Early, Middle and Late adapters. But is it possible to...
Retail in India India has been topping the AT Kearney’s annual Global Retail Development Index (GRDI) for three consecutive years, thus...
I came across this memorable cinematic sequence in the 1949 Orson Welles’ classic, The Third Man. The Harry Lime...
In the world of cut-throat competition, it has now become imperative for companies to focus on creating territories for...
I had read an amazing article about creating blue oceans.While the drive for cost cutting is in the air...
My wife was a loyal Nokia mobile phone user. I saw her migrate from one Nokia phone model to...
