Ever wondered how would a blind man play cricket? Ever thanked a person for listening? Ever listened to silence? The talk gives immense scope to listening and how to revive the art of listening…
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R.I.P. @ IIM Indore: A unique Experience
With the earth turning muddy beneath my feet, I realized that the landscape has changed. The pocked and uneven roads had engulfed the 3 Scorpios in dust and hue, and in the uneven line of barren and unkempt fields of the villages in Shahdol district, they were no more visible. IIM Indore is a very special place to be. It […]
Can Sales Promotion outrun Advertising?
Advertisements and Sales Promotions are heavily used by most organizations in tandem with an objective to achieve their ultimate goal: drive sales. Often they have been used in close association, and consequently the boundaries between the two have blurred. Sales promotions seem to drive the sales at the ground level, and the importance of advertising seems to be diminished. As […]
