Ever wondered how would a blind man play cricket? Ever thanked a person for listening? Ever listened to silence? The talk gives immense scope to listening and how to revive the art of listening…
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Why FDI in retail is bad for India ?
The last few days have seen big debate around the issue of retail foreign direct investment (FDI). It has split politics as well as business into two opposing camps. 51% for FDI is a huge amount, one that could change the retail landscape in India, perhaps forever. One of the conditions for this proposal is that multi-brand companies should source […]
Netnography of Brand Lovers or Haters
Haters of particular brands have less chance of liking a mysterious item presented by a particular brand. On the other hand, lovers of a brand tend to like anything that comes across them. Some companies with lovers and haters we identified are- Starbucks, Louis Vuitton, and Apple, Walmart etc. Starbucks– Lovers of Starbucks had the view that they not only loved instant […]
