Greetings from IlluminatiX, the Media & PR Cell XIMB!
With great pleasure we present to you the July’15 Edition of Aegis, the XIMB-XUB newsletter. In its second edition, the quarterly newsletter covers different events conducted in campus, Interview with Prof. Arun Kumar Paul, SIP experiences of students and achievements of faculty and alumni of XIMB.
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Top 5 Marketing blunders from Kendall Jenner to Sony
Marketing, while often celebrated for its triumphs, is not immune to mistakes. Companies, regardless of their size or industry, occasionally find themselves in the midst of marketing blunders that can have lasting consequences. In this article, we’ll explore some notable marketing missteps and the valuable lessons they offer. Pepsi’s Kendall Jenner Ad: In 2017, Pepsi released an advertisement featuring model […]
Flavouring the World: Indian Spices Industry
Introduction India is land of spices and produces almost all the spices used in the world. It is the largest producer, consumer and exporter of spice and its’ products. From the ancient time itself, India was centre of Attraction for Rome and China. Further Portuguese, Arabs, Chinese and several other country established trade with India mainly for spices. From ancient […]
