Greetings from IlluminatiX, the Media & PR Cell XIMB!
With great pleasure we present to you the July’15 Edition of Aegis, the XIMB-XUB newsletter. In its second edition, the quarterly newsletter covers different events conducted in campus, Interview with Prof. Arun Kumar Paul, SIP experiences of students and achievements of faculty and alumni of XIMB.
You might like reading:
Branding strategy of Cafe Coffee Day
If I am going to sing like somebody else, I don’t need to sing at all… -Billie Holiday How true is this particular saying of the famous singer in building a branding strategy? And how truly it has been followed by V G Siddhartha to make him now virtually the coffee king of India? V.G.Siddhartha, chairman of the […]
The bubble burst: Ask China!
Often we come across the term investment. I am sure everyone knows what it means. What most of us don’t realize is at what time can the investment be deemed as enough such that the “feel good” bubble doesn’t happen to burst? Let’s look at a simple example. Mr. X was a small trader who used to sell 100 saris […]
