Greetings from IlluminatiX, the Media & PR Cell XIMB!
With great pleasure we present to you the July’15 Edition of Aegis, the XIMB-XUB newsletter. In its second edition, the quarterly newsletter covers different events conducted in campus, Interview with Prof. Arun Kumar Paul, SIP experiences of students and achievements of faculty and alumni of XIMB.
You might like reading:
Increasing brand visibility through unusual & unrelated means
There is a famous saying that “brand equity” is as important as the future cash flow of a firm. When it comes to discount strategy of a firm, a good brand is worth even more than that. The term brand has its origins in the old Norse verb “brandr” which means to burn. This relates to an ancient ritual in which […]
Marketing to Rural India – A challenging prospect
“……..I would say if the villages perish, India will perish too. It will be no more India….” Mahatma Gandhi…….In “Harijan” dated: 29th August, 1936 The need and significance of developing rural India can aptly realized from this historic statement made by Gandhiji, way back in 1936 which clearly advocated for the fact that the only way to ensure a holistic […]
